Caio Mattoso

Fastest Ever

,

Nike

As part of Nike's "Dream Crazy" campaign, this film targeted the running community—reminding them that even a world record can be just one step in the journey when you dream crazy enough.

NikeFastestEver_Kipchoge.mp4

Fastest Ever

,

Nike

As part of Nike's "Dream Crazy" campaign, this film targeted the running community—reminding them that even a world record can be just one step in the journey when you dream crazy enough.

NikeFastestEver_Kipchoge.mp4

Brasileiragem

,

Nike

How to define the Brazilian style of playing football? It's hard to put it into words. So, we created a new one. A kind of a slang. A word that only Brazilians can feel the swagger that comes with it. Introducing: brasileiragem.

Brasileiragem_FILM.mp4

poster_01.png

look&feel.png

poster_2.png

photoapproach_1.tiff

photoapprach_2.tiff

photoapproach_03.tiff

flag.gif

moodboard.png

legs.gif

poster_3.png

poster_4.png

poster_5.png

poster_6.png

Brasileiragem

,

Nike

How to define the Brazilian style of playing football? It's hard to put it into words. So, we created a new one. A kind of a slang. A word that only Brazilians can feel the swagger that comes with it. Introducing: brasileiragem.

Brasileiragem_FILM.mp4

poster_01.png

look&feel.png

poster_2.png

photoapproach_1.tiff

photoapprach_2.tiff

photoapproach_03.tiff

flag.gif

moodboard.png

legs.gif

poster_3.png

poster_4.png

poster_5.png

poster_6.png

The Endless Ad

,

Old Spice

More than 1600 clips assembled together. Through basic combinatorial analysis, we made sure the ad would never repeat itself. Even if you watched it for 300 years.

the_endless_ad_case_study.mp4

The Endless Ad

,

Old Spice

More than 1600 clips assembled together. Through basic combinatorial analysis, we made sure the ad would never repeat itself. Even if you watched it for 300 years.

the_endless_ad_case_study.mp4

Connecting Changes Everything

,

AT&T

I led the creative direction for AT&T’s new brand voice campaign, 'Connecting Changes Everything.' This campaign introduces an elevated perspective for a brand traditionally recognized for its retail work.

launch_film.mp4

Blake_Leeper.gif

Blake_Leeper.png

print_01.gif

JuJu_Watkins.png

print_02.gif

photo3.png

photo4.png

photo5.png

ONE_VIRAL_VIDEO_FILM.mp4

photo5.png

photo6.png

photo7.png

Connecting Changes Everything

,

AT&T

I led the creative direction for AT&T’s new brand voice campaign, 'Connecting Changes Everything.' This campaign introduces an elevated perspective for a brand traditionally recognized for its retail work.

launch_film.mp4

Blake_Leeper.gif

Blake_Leeper.png

print_01.gif

JuJu_Watkins.png

print_02.gif

photo3.png

photo4.png

photo5.png

ONE_VIRAL_VIDEO_FILM.mp4

photo5.png

photo6.png

photo7.png

Reality of the Realities

,

Old Spice

Pimp The Extreme Ninja Master Runway Chef Ink Tank Factor Has Talent Brasil is the reality show of reality shows. A real TV show that revealed the greatest fashion-cook-singer-entrepreneur-artist-mechanic-designer in Brazil.

Reality_Case_Study.mp4

Reality of the Realities

,

Old Spice

Pimp The Extreme Ninja Master Runway Chef Ink Tank Factor Has Talent Brasil is the reality show of reality shows. A real TV show that revealed the greatest fashion-cook-singer-entrepreneur-artist-mechanic-designer in Brazil.

Reality_Case_Study.mp4

Black & White Faith

,

Nike

A newspaper with photos, headlines, and texts portraying the unwavering faith of Corinthians fans. The newspaper did not feature the traditional binding, allowing fans to transform each loose page into a poster. During three months, photographers Fabrício Brambatti, Gabriel Bianchini and Tommaso Protti of the agency Angústia.Photo captured the devotion of both anonymous and celebrity fans, as well as of the players themselves.

Newspaper_01.png

Newspaper_02.png

Newspaper_03.png

Newspaper_04.png

Newspaper_05.png

Newspaper_06.png

Newspaper_07.png

Newspaper_08.png

Corinthians_Flag.gif

Newspaper_09.png

Newspaper_10.png

Newspaper_11.png

Newspaper_12.png

Black&WHITE_FAITH.gif

Newspaper_13.png

Newspaper_14.png

Newspaper_15.png

Newspaper_13.png

Black & White Faith

,

Nike

A newspaper with photos, headlines, and texts portraying the unwavering faith of Corinthians fans. The newspaper did not feature the traditional binding, allowing fans to transform each loose page into a poster. During three months, photographers Fabrício Brambatti, Gabriel Bianchini and Tommaso Protti of the agency Angústia.Photo captured the devotion of both anonymous and celebrity fans, as well as of the players themselves.

Newspaper_01.png

Newspaper_02.png

Newspaper_03.png

Newspaper_04.png

Newspaper_05.png

Newspaper_06.png

Newspaper_07.png

Newspaper_08.png

Corinthians_Flag.gif

Newspaper_09.png

Newspaper_10.png

Newspaper_11.png

Newspaper_12.png

Black&WHITE_FAITH.gif

Newspaper_13.png

Newspaper_14.png

Newspaper_15.png

Newspaper_13.png

Possible Biographies

,

AT&T+Google

Possible Biographies is our ongoing collaboration with Google, exploring how AI can be applied in thoughtful, human-centered ways. The video below was shown at a Google event in Cannes as a glimpse of what we’re developing.

cannes_showcase.mov

Possible Biographies

,

AT&T+Google

Possible Biographies is our ongoing collaboration with Google, exploring how AI can be applied in thoughtful, human-centered ways. The video below was shown at a Google event in Cannes as a glimpse of what we’re developing.

cannes_showcase.mov

Clay Jersey

,

Nike

Many Corinthians legends began their careers on orange clay fields in the poor Brazilian regions. When Nike released an all-orange jersey for the black-and-white team, fans questioned the color. The answer came through a campaign: the jersey matched the clay of the fields where greatness began.

New_JERSEY.jpg

corinthians_squad.jpg

clay_badge.jpg

football_clay.mp4

orange_clay.gif

drone_shot.mp4

Clay Jersey

,

Nike

Many Corinthians legends began their careers on orange clay fields in the poor Brazilian regions. When Nike released an all-orange jersey for the black-and-white team, fans questioned the color. The answer came through a campaign: the jersey matched the clay of the fields where greatness began.

New_JERSEY.jpg

corinthians_squad.jpg

clay_badge.jpg

football_clay.mp4

orange_clay.gif

drone_shot.mp4

Follow The New

,

Follow Magazine

Follow Magazine is a trending magazine that curates the coolest and latest issues happening today. This campaign was aired in 2014 to remind us how trends get old fast and how important it is to get some help in terms of following them.

follow_the_New_film.mp4

Follow The New

,

Follow Magazine

Follow Magazine is a trending magazine that curates the coolest and latest issues happening today. This campaign was aired in 2014 to remind us how trends get old fast and how important it is to get some help in terms of following them.

follow_the_New_film.mp4

Shut Up & Play

,

Nike

Corinthians—one of the most popular football teams in Brazil—was having a bad year. So, in support, Nike invited fans to pre-authorize the posting of an image on their social channels in case the team made an incredible comeback. In the end, Corinthians won the national championship. It was time for redemption. Thousands of posts were triggered at once, flooding social media with a response to the critics: “Shut Up and Play.”

jersey.jpg

invite_post.jpg

comeback.gif

website.jpg

all_posts_at_once.gif

posts_overfloow.gif

Shut Up & Play

,

Nike

Corinthians—one of the most popular football teams in Brazil—was having a bad year. So, in support, Nike invited fans to pre-authorize the posting of an image on their social channels in case the team made an incredible comeback. In the end, Corinthians won the national championship. It was time for redemption. Thousands of posts were triggered at once, flooding social media with a response to the critics: “Shut Up and Play.”

jersey.jpg

invite_post.jpg

comeback.gif

website.jpg

all_posts_at_once.gif

posts_overfloow.gif

Pumas

,

Nike

This spot aired minutes before Argentina took the field for the Rugby World Cup final. The voiceover, by a retired Agustín Pichot, revisits his iconic pep talk from years earlier—delivered before Argentina’s historic win over France:

Pumas_Pre_GAME_SPOT.mov

Pumas

,

Nike

This spot aired minutes before Argentina took the field for the Rugby World Cup final. The voiceover, by a retired Agustín Pichot, revisits his iconic pep talk from years earlier—delivered before Argentina’s historic win over France:

Pumas_Pre_GAME_SPOT.mov

World Cup LMTD Edition

,

Guaraná

Every single touch point with the audience is an opportunity to make the brand more relevant. So... we got really challenged when – in preparation for FIFA's World Cup 2014 – ABI briefed us to come up with a collectible line of cans for its most authentic Brazilian soft drink.

LMTD_Edition.gif

can11.jpg

can2.jpg

can3.jpg

ar7.jpg

collection.jpg

history.jpg

goal.jpg

World Cup LMTD Edition

,

Guaraná

Every single touch point with the audience is an opportunity to make the brand more relevant. So... we got really challenged when – in preparation for FIFA's World Cup 2014 – ABI briefed us to come up with a collectible line of cans for its most authentic Brazilian soft drink.

LMTD_Edition.gif

can11.jpg

can2.jpg

can3.jpg

ar7.jpg

collection.jpg

history.jpg

goal.jpg

Broou.Cast App

,

Broou

In this project, we collaborated with an experimental health-tech brand named “Votra” to develop a visual identity that captured the intersection of technology, wellness, and human emotion. The client’s goal was to communicate a sense of refined sensitivity and future-forward aesthetics. Objectives included creating a logo system, art direction, and immersive visuals that expressed softness through industrial design cues.

BroouApp_01.jpg

BroouCaseStudy.mp4

BroouApparel_01.jpg

BroouApparel_02.jpg

Poster_01.jpg

Website.jpg

VTR_07.jpg

VTR_08.jpg

VTR_09.jpg

Broou_Fest_Poster.jpg

Broou.Cast App

,

Broou

In this project, we collaborated with an experimental health-tech brand named “Votra” to develop a visual identity that captured the intersection of technology, wellness, and human emotion. The client’s goal was to communicate a sense of refined sensitivity and future-forward aesthetics. Objectives included creating a logo system, art direction, and immersive visuals that expressed softness through industrial design cues.