Hello there
I’m a creative director with 15+ years of experience—now at BBDO in Los Angeles. Before that, I spent nearly a decade at Wieden+Kennedy.
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Old Spice
The Endless Ad
Nike
Fastest Ever
Old Spice
Reality of the Realities
AT&T
Connecting Changes Everything
Below is the original version of the poem. It never saw the light of day, but I’m super proud of it.
Nike
Don’t Stop
Follow
Follow The New
Nike
Shut Up & Play
Corinthians—one of the most popular football teams in Brazil—was having a bad year. So, in support, Nike invited fans to pre-authorize the posting of an image on their social channels in case the team made an incredible comeback.
In the end, Corinthians won the national championship. It was time for redemption. Thousands of posts were triggered at once, flooding social media with a response to the critics: “Shut Up and Play.”
Nike
Brasileiragem
Nike
Pumas
This spot aired minutes before Argentina took the field for the Rugby World Cup final. The voiceover, by a retired Agustín Pichot, revisits his iconic pep talk from years earlier—delivered before Argentina’s historic win over France:
Nike
Black&White Faith
Method Studio
Content
In 2025, I launched Method Studio—a project where I interview leading creatives in advertising and design to unpack their creative approaches. Method Studio lives on Substack and features video-led articles that blend the depth of a course, the vibe of a documentary, and the pace of a newsletter.
Broou
Broou.Cast App
In one of my explorations beyond advertising, I co-founded and designed a surf forecast app. The idea was simple: make forecast readings friendlier. After all, checking the waves should feel more like talking to a brother than speaking with a scientist. The app is still up and running.
Surf Junkie Club
NFT Collection
5-Star
But You Can’t
J&J
Names
