04
04
AT&T
AT&T
AGENCY
AGENCY
BBDO
BBDO
ROLE
ROLE
Creative Director
Creative Director
CAMPAIGN
CAMPAIGN
Connecting Changes Everything
Connecting Changes Everything
About
About
AT&T needed to tell the world what the company stands for. Our answer was "Connecting Changes Everything." It moves the brand beyond the retail advertising AT&T is best known for.
AT&T needed to tell the world what the company stands for. Our answer was "Connecting Changes Everything." It moves the brand beyond the retail advertising AT&T is best known for.













