02
02
Nike
Nike
AGENCY
AGENCY
Wieden+Kennedy
Wieden+Kennedy
ROLE
ROLE
Creative
Creative
CAMPAIGN
CAMPAIGN
Dream Crazy
Dream Crazy
About
About
Part of the Dream Crazy chapter of Just Do It, this film ran in the lead-up to the Berlin Marathon. A reminder that even a world record is just another step, when you dream crazy enough.
Part of the Dream Crazy chapter of Just Do It, this film ran in the lead-up to the Berlin Marathon. A reminder that even a world record is just another step, when you dream crazy enough.
AGENCY
AGENCY
Wieden+Kennedy
Wieden+Kennedy
ROLE
ROLE
Creative Director
Creative Director
CAMPAIGN
CAMPAIGN
From The Dirt
From The Dirt
About
About
Corinthians has more than 40 million fans, and every one of them knows the team in black and white. Nike made the kit orange. Why? Nobody knows. But our job was to make the orange belong to all of them. So we traced the color back to the dirt fields where the club found its greatest players. Corinthians heroes rose from that dirt, and so did this kit.
Corinthians has more than 40 million fans, and every one of them knows the team in black and white. Nike made the kit orange. Why? Nobody knows. But our job was to make the orange belong to all of them. So we traced the color back to the dirt fields where the club found its greatest players. Corinthians heroes rose from that dirt, and so did this kit.
AGENCY
AGENCY
Wieden+Kennedy
Wieden+Kennedy
ROLE
ROLE
Creative Director
Creative Director
CAMPAIGN
CAMPAIGN
Brasileiragem
Brasileiragem
About
About
How do you define the Brazilian way of playing football? It's hard to put into words. So we put it into one word instead. A neologism. A kind of slang. A word whose swagger only Brazilians can feel: BRASILEIRAGEM. #sorrygringos
How do you define the Brazilian way of playing football? It's hard to put into words. So we put it into one word instead. A neologism. A kind of slang. A word whose swagger only Brazilians can feel: BRASILEIRAGEM. #sorrygringos
AGENCY
AGENCY
Wieden+Kennedy
Wieden+Kennedy
ROLE
ROLE
Creative
Creative
CAMPAIGN
CAMPAIGN
Dream Crazy
Dream Crazy
About
About
Odell Beckham Jr. was on an incredible run, and Nike wanted to feature him in the Dream Crazy campaign. So why not expand Dream Crazy's emotional range with OBJ's unique, entertaining energy?
Odell Beckham Jr. was on an incredible run, and Nike wanted to feature him in the Dream Crazy campaign. So why not expand Dream Crazy's emotional range with OBJ's unique, entertaining energy?
AGENCY
AGENCY
Wieden+Kennedy
Wieden+Kennedy
ROLE
ROLE
Creative Director
Creative Director
CAMPAIGN
CAMPAIGN
Pumas
Pumas
About
About
In 2007, Agustín Pichot's pep talk carried Argentina's rugby team (aka Pumas) past France and on to their best World Cup finish ever. It became famous across the country. Almost a decade later, with nobody giving the Argentine team a chance at the 2015 World Cup, we asked Pichot, long retired, to rally the country again.
In 2007, Agustín Pichot's pep talk carried Argentina's rugby team (aka Pumas) past France and on to their best World Cup finish ever. It became famous across the country. Almost a decade later, with nobody giving the Argentine team a chance at the 2015 World Cup, we asked Pichot, long retired, to rally the country again.
AGENCY
AGENCY
Wieden+Kennedy
Wieden+Kennedy
ROLE
ROLE
Creative Director
Creative Director
CAMPAIGN
CAMPAIGN
Shut Up And Play
Shut Up And Play
About
About
Corinthians is one of the most popular football clubs in Brazil, with over 40 million fans. When the sports media turned on the team for a bad run of form, the players stopped giving interviews and put their energy into training harder than ever. It was the perfect moment to test what social media could do.
Corinthians is one of the most popular football clubs in Brazil, with over 40 million fans. When the sports media turned on the team for a bad run of form, the players stopped giving interviews and put their energy into training harder than ever. It was the perfect moment to test what social media could do.
AGENCY
AGENCY
Wieden+Kennedy
Wieden+Kennedy
ROLE
ROLE
Creative Director
Creative Director
CAMPAIGN
CAMPAIGN
Nike Unlock+
Nike Unlock+
About
About
To support the global campaign for the Rio 2016 Olympic Games, Nike challenged W+K São Paulo with a local activation: give people an extra push to get out there and break their personal bests.
To support the global campaign for the Rio 2016 Olympic Games, Nike challenged W+K São Paulo with a local activation: give people an extra push to get out there and break their personal bests.
