03

03

Old Spice

Old Spice

AGENCY

AGENCY

Wieden+Kennedy

Wieden+Kennedy

ROLE

ROLE

Creative Director

Creative Director

CAMPAIGN

The Extreme Ninja Master Runway Chef Ink Tank Factor Has Talent Brasil

About

About

This was the reality show that mixed every reality show into one. Branded content for Old Spice that crowned the greatest model-chef-singer-entrepreneur-artist-mechanic-designer in Brazil.

This was the reality show that mixed every reality show into one. Branded content for Old Spice that crowned the greatest model-chef-singer-entrepreneur-artist-mechanic-designer in Brazil.

AGENCY

AGENCY

Wieden+Kennedy

Wieden+Kennedy

ROLE

ROLE

Creative Director

Creative Director

CAMPAIGN

The Endless Ad

About

About

More than 1,600 clips assembled. Through combinatorial math, we made sure the ad wouldn't repeat itself. Not once in 300 years.

More than 1,600 clips assembled. Through combinatorial math, we made sure the ad wouldn't repeat itself. Not once in 300 years.

More Work

More Work