03
03
Old Spice
Old Spice
AGENCY
AGENCY
Wieden+Kennedy
Wieden+Kennedy
ROLE
ROLE
Creative Director
Creative Director
CAMPAIGN
The Extreme Ninja Master Runway Chef Ink Tank Factor Has Talent Brasil
About
About
This was the reality show that mixed every reality show into one. Branded content for Old Spice that crowned the greatest model-chef-singer-entrepreneur-artist-mechanic-designer in Brazil.
This was the reality show that mixed every reality show into one. Branded content for Old Spice that crowned the greatest model-chef-singer-entrepreneur-artist-mechanic-designer in Brazil.
AGENCY
AGENCY
Wieden+Kennedy
Wieden+Kennedy
ROLE
ROLE
Creative Director
Creative Director
CAMPAIGN
The Endless Ad
About
About
More than 1,600 clips assembled. Through combinatorial math, we made sure the ad wouldn't repeat itself. Not once in 300 years.
More than 1,600 clips assembled. Through combinatorial math, we made sure the ad wouldn't repeat itself. Not once in 300 years.






